Demonstrating to investors that your business model is sustainable, especially in times of uncertainty or jarring disruption, like we’re facing now with the Coronavirus pandemic, can give you the edge you need to get funded. In my previous article, “Now’s the Time to Get Your Business Funded: Coronavirus Edition,” I highlighted the fact that savvy investors are still looking for great investment opportunities. Those great opportunities include investing in both the idea and the one with whom the idea originated.

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