'TIS THE SEASON FOR EATING, DRINKING, BEING MERRY AND OH YEA...IF YOU'RE A BUSINESS OWNER, IT'S ALSO TIME TO THANK YOUR CLIENTS FOR THEIR BUSINESS.

Every year it's the same struggle...what should we send our clients. And let's be honest, you may even be struggling with the "why", so let's start there.

If it weren't for your clients, you wouldn't have a business.
Yes, you provide them a service and they pay you for that service so in theory, it's an even swap. But your clients have the opportunity to be an ongoing source of business and revenue either directly, and/or indirectly thanks to their referrals. So why it may sting to shell out some dough for gifts, that $$-$$$ is just a fraction of your client's potential lifetime value.  Continue reading.....