So you’ve spent a good bit of time and money creating your website. You’re pretty pleased with yourself and hoping that now that you built it, leads will come.

Well, there are a number of factors including SEO that dramatically impact the quality and quantity of your leads, but that’s a topic for another time. Today’s article assumes you have done your SEO homework and the leads are in fact coming in, but now you want to know what they’re doing once they get there. Too bad you can’t be a fly on the wall to watch what actions they take — where they scroll, where they click and where they move.

Guess what? You can!  Continue reading......