When it comes to marketing, you can’t really get too far in the conversation without talking about target audiences.
In short — who the heck are you trying (or hoping) to reach with your message and all of these materials and things you're putting out into the world?

All too often we see clients paint a very vague picture of who their clients are, or more specifically who they "think" they are. When this is off the top of their head as opposed to it being based off a spreadsheet or database report, I'm less confident in what they're telling me. The reasons that good intel on your target audiences is so important, is because you, your products and/or your services, and your brand want to be attractive to the customer who will value what you can offer, and pay for it...ideally over and over again!

But if you don't REALLY know who you're trying to attract, or who will find you attractive, it's kinda like being the beauty queen at a Scrabble tournament. They aren't paying you a lick of attention.  Continue reading.....