US Member:
Gone are the days when the digital channel was a "nice to have". While handshakes and word of mouth still have a place in the world, the speed of information and the need for immediate gratification require more than a few emails and the occasional tweet.
In this talk, we'll take a look at all the elements that define a successful digital ecosystem for professional services and discuss some key activities necessary for delivering value to customers in the digital age. We'll also take a look to the future where the impact of automation and "smart systems" are becoming natural parts of the customer experience. Presentation Summary: