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THE POWER OF PERSONALIZATION

  • March 21, 2019 12:07 PM
    Message # 7238152

    WHEN IT COMES TO CUSTOMER SERVICE, PERSONALIZATION IS THE NAME OF THE GAME.

    Remember hand-written notes? No, not the ones that come type-written and with a stamped or pre-printed signature, I mean like, get a note card and get out a pen and write a note to your customer. Remember those days? I sure do. We used to print hundreds of notecards and I'd typically go through a couple of them because I'd spell something wrong or the line break would come out funny or I'd run out of room at the bottom and I'd have to start over. 

    I remember getting responses (typically emails, ironically) or in-person comments about how nice it was to receive my note because a) no one does that anymore and b) clearly it meant I took the time to get a notecard, write the note, address the envelope, find a stamp, and drop it in the mailbox.

    While the whole process really doesn't take that long, in today's past-paced, email-saturated, depersonalized environment, a little extra effort goes a long way.  Continue reading.....

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