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So if I asked you how many stages there are in a customer’s journey, what would you say?
Some of you might ask, "Journey? What journey?" If that’s the case, you may need more than just this blog to get you on the road to recovery. Most might assume there are at least two stages — a lead/prospect and a paying customer. You would be correct that these are two of the stages, but not the only two. In fact, there are two types of stages — Pre-Purchase Stages and Post-Purchase Stages with separate stages within. Confused yet? Stay with me now, it makes sense when you really think about it. Continue reading....
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