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WHAT SUPER BOWL ADS CAN TEACH US ABOUT (RE)BUILDING BRAND PERCEPTION

  • February 14, 2018 1:29 PM
    Message # 5737029
    This year’s Super Bowl came down to the last few minutes of the game and if you’re an Eagles fan, the win was a long time coming.

    But in between quarterbacks catching passes (or missing passes), there were commercials — $5 million per 30 second spot — and one in particular came out on top.

    Among the most talked about commercials was the touchdown celebration portrayed by New York Giant players, Odell Beckham Jr. and Eli Manning, promoting the NFL and "all the touchdowns yet to come." The full joke may fall short if you've never seen the iconic 1987 flick, "Dirty Dancing", but even without the background, seeing Eli in this light provided some much needed sympathy for a quarterback who had a rough season.  Continue reading.....

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