XPX Boston RI/SE MA: Company Branding

When
June 16, 2016
7:30 AM - 9:30 AM
Location
Bryant University, Unistructure Room MRC4, 1150 Douglas Turnpike, Smithfield, Rhode Island

Registration

Boston Members – $45.00
Non-members – $50.00
Sponsor/Speaker

Company Branding
Is it impacting the value of your business?

ONLINE REGISTRATION IS CLOSED. YOU MAY REGISTER AT THE DOOR. PLEASE NOTE THE LOCATION AS WE ARE IN A DIFFERENT BUILDING AND ROOM.

Company Brand... can be defined as a toolbox of marketing and communication methods that help to distinguish a company from competitors. It's the expression of a business organization's culture and what it stands for that creates a lasting impression in the minds of customers that translates into loyalty. How does your brand stack up?

While a brand can, in part, be created by a slick advertising and PR campaign, this approach to branding is usually not sustainable. Your "brand" is what your prospects think and feel when they hear the name of your Company. It's also how they are moved to decide between products and services of equal value. There is an old saying in marketing that is still true today, "the first sale is the easiest...the real challenge is causing the customer to repeat their buying decision." That's loyalty...

Our experienced panelists represent very diverse backgrounds and exceptional knowledge about what it takes to create value through branding. We are planning a very interactive program that will allow attendees the opportunity to raise questions and gain practical insights you can take with you. Our overall objective is to challenge your thinking about the importance of brand development and its effect on business valuation!

PANELISTS
Chris Ciunci
Managing Partner
TribalVision, Inc.

Tim Hebert
CEO
Atrion Networking Corporation

Chuck Dillon
Retired Brand Executive

MODERATOR
Norm Gauthier
Managing Partner
Heritage Hill Partners Inc.

SPEAKER BIOS

Thank You to Our Meeting Sponsors!

Agenda
7:30 - 8:00 AM Full Breakfast & Networking
8:00 - 9:30 AM Program