XPX CT: Deepening Your Referral Connections

As a follow-up to our June 23rd joint event, you are invited to download the XPX/Hinge Research Institute survey report, Referral Marketing Study. This report is an excellent supplement to the presentation and will further explore how you can get more referrals!

Download the Report Now

The Hinge Research Institute regularly conducts research studies on select professional services industries, including AEC, technology, accounting, consulting, marketing and legal. Studies focus on marketing strategies and tactics related to high-growth and visibility. Survey findings are then translated into actionable steps companies can take to emulate successful firms in these industries.

If you’d like to sign up to join the Hinge Research Institute’s research panel – and receive special insights into findings for this select group – please email Lee at lfrederiksen@hingemarketing.com

Referrals play a major role in business development for professional services firms. But what behavior drives these referrals? The Exit Planning Exchange (XPX) and Hinge Research Institute conducted a research study to find out. Come and explore this critical topic for all of us and deepen your understanding of what it takes to strengthen your network.

Our featured speaker will be Lee Frederiksen, Ph.D., Managing Partner at Hinge.

He will share with us:

• Why good referrals go bad
• Why commonly held wisdom is not so wise
• Why reputations can be more important than relationships
• What are the biggest referral killers
• 5 specific things you can do to increase the quantity and quality of referrals

Lee Frederiksen is a rare combination of businessman and research scientist. An award-winning marketer, Visible Expert, and business strategist, he draws on his Ph.D. in behavioral psychology and his own deep experience as CEO and entrepreneur to help firms achieve high growth and high profitability. The author of six acclaimed books on marketing and business and the Managing Partner of Hinge, a marketing firm for the professional services industry, Lee can be found serving up wisdom in his humorous, straightforward style at speaking engagements around the country.

Thank You to Our Event Sponsors!

Registration is through ACG Connecticut.

XPX CT Members: Please choose NON-MEMBER as the REGISTRANT TYPE in the drop down, then check off “MEMBER OF XPX CT.”

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