XPX CT: The Next Big Idea

Online registration is closed. Walk-in registration will be available.

So, you’ve helped your client successfully sell his company. Now what? Join author and innovation guru Bryan Mattimore, of the Growth Engine Company, as he shares the empirically-validated ideation techniques and innovation processes his company has pioneered to help Fortune 500 clients create, develop and launch their “next big thing!”

Among the actionable recommendations from Bryan’s talk will be how to:

• Build a “culture of innovation”
• Research, develop and launch potentially-breakthrough new products and services
• Know which group idea-generation techniques to use for different kinds of on-going business challenges, including:
  

               Strategy development
               Talent acquisition
               New product and service creation and
               Generating innovative promotion, social media and sales programs

All attendees will receive a complimentary copy of Bryan’s book, 21 Days to a Big Idea.

Bryan Mattimore is Cofounder and “Chief Idea Guy” of the Growth Engine Company, www.growth-engine.com, a sixteen-year old innovation agency based in Norwalk, Connecticut.  In his innovation consulting career, Bryan has facilitated over a thousand brainstorming sessions, moderated over five hundred creative focus groups and consumer ethnographies, and managed over two hundred innovation projects, leading to over $3 billion in new sales for a wide variety of Fortune 500 clients, including Kraft, Unilever, Ford, AT&T, BNY Mellon, LVMH, Merck, and Pepsi.

A cum laude graduate of Dartmouth, his first book on business creativity, 99% Inspiration, was selected as the American Management Association’s membership offering/book of the year. His second book on ideation and innovation process Idea Stormers, How to Lead and Inspire Creative Breakthroughs was published in 2012. His new book is 21 Days to a Big Idea.

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